A lot of negatives were
said about mommy bloggers this summer after BlogHer 's swag frenzy and
it bubbles up from time to time when people accuse bloggers of being in
the pocket of certain companies, but this week was a different story.
This week - somewhat inadvertently - mommy bloggers were given a chance
to shine.
Several bloggers were invited to a cocktail party/product launch by
Disney Digital Books this week. I love Disney, I trust Disney and my kids really
like the digitized books we own, so I went to the meeting with high
expectations. It turns out the product is interesting and I'd like to
learn more, but there were some gaps pointed out by the mommy bloggers
and that was met with some resistance and it eventually turned into a drumming...on Disney...from the mommy bloggers. I don't know if Disney
saw it coming.
Quickly: Disney has just launched an online library encouraging kids to
read, where the books can either be read by the child or be read aloud
by the computer. The program is mostly aimed at ages five and up, but
younger kids can use and enjoy it too. Not to mention, they hope to add
young adult titles the library of already 500 books and a learn to read
option too. Of course, none of this is free, but Disney expects the
cost of $9 a month or $80 a year is not prohibitive. To that I say ha!
We were told that the cost would not prevent anyone (within the general
middle class, I presume) from subscribing because the monthly cost is
roughly the same as two paperback books.
My kids own a ton of books, but most of their reading material comes
from the library, which is free. Disney is working on an institutional
version of their library, allowing schools and libraries to
participate, arguing it's much cheaper for libraries to subscribe than
to buy the 500 books in the Disney program. Yet my children walk out of
the library each week with roughly 30 books between them that they pour
over all week at home. I like giving libraries and schools access to
the Disney program, but I cannot see it replacing take home, paper
books at the library. A library may subscribe to the program, but there will still be a significant demand for paper books for the next five or so years. One
day when we all own readers and get our reading materials digitally,
that may change, but for now take home books remain king around here.
The biggest issue where debate flared was the lack of
multi-linguality. The books are in English - now American English and
soon to be in Queen's English - followed by some Spanish by the end of
the year, then possibly Mandarin. Ideally I'd like to see a book - take
Winnie the Pooh - with the option to have it in various languages. I
know producing multi-lingual books isn't simple - it takes times and
money to get it all worked out - but if Disney can do it for movies at
the same price, they can do it for books. Clover went through a
princess phase and she wanted to see the Disney movies over and over
again. After her initial viewing in English, whenever she wanted to
watch the movie again, it was shown in French. She was in a French
class, so watching Cinderella in French wasn't as cruel as it may
sound. (Maybe the French class was the cruel part.) Our Disney DVDs had
the option to watch the movie in English, Spanish or French, why can't
the books offer the same option? Having a multi-lingual option would be
what gets me to fork over $9 month because we don't have access to that
many French or Spanish books. Actually, our library has a ton of
Spanish books, but they don't have the options that Disney Digital
provides (proper pronunciation and definitions, for example), making
their program superior to standard library books.
The mommy bloggers stressed that Silicon Valley is not the only pocket
of the country trying to raise bi-lingual children and that books with
other language options would bring people to their product. Honestly, I
don't feel like we were much listened to. It's business and trying to
appeal to a relatively small group of bi-lingual families is not a
clear revenue stream. There are other countries interested in the
program, but for teaching their children English, making it harder for,
say, the U.S. to piggy back on say the program designed for France.
Competitors were not mentioned at all during the formal talk, but
Leapfrog was singled out afterward by the publishing president, who
said it takes $100 to get Leapfrog's Tag loaded with a few books and
there's a maximum of five books that can stay on the Tag at once, which
is true and a definite downside of the Tag. Leapfrog, however, has one
tremendous advantage: It's truly portable. Disney requires wi-fi and a
computer - there is no reader or iPhone app - while Tag and other
Leapfrog products can be tossed into a backpack and used in the car or
in an airplane, the places where an educational option for occupying
kids is most needed and appreciated.
Like I said, I love Disney. I think the product could definitely work
for some households, for instance where the parents may want to instill
better literacy in children, but not feel confident enough to read to
their children aloud. Also, the programs aids with "patient support,"
as we were told, which is very true. I know there are certain books my
kids love put it pains me to read over and over again. I've been known
to page skip too, but the Disney product is calm, time after time,
after time.
The goal of encouraging reading is worthy of applause, especially
across all demographics, fewer kids are reading, but as was pointed out
to us the other night, this is also a business. I hope to have my kids
test out the program in the next month and I'm really eager to see more
of how it works and how the program evolves over time, but for now, I
need more convincing.