Before the two packs of Bella Sara Baby Bella cards came in the mail recently, I was ignorant to the trading card game world. Sure, I knew about Pokemon, mostly from a mom I know whose son plays, but that was it. Bella Sara seems to be the girlish alternative to Pokemon, featuring horses and inspirational messages. Bella Sara - which is expanding to introduce Baby Bella foals, featuring new cards with baby horses - began in Denmark by a social worker caring for mentally disabled young people. Thus the online play is designed to build imagination and with the inspirational messages, support girls' development.
Here's where it gets dicey for me: the cards include codes that can be entered online, opening up the "magical world of North of North." Online there are virtual horses and stables, stories and games, which is all fine and the art and messages are all age appropriate, but I'm not ready to have Clover join an online world. Granted, the cards are aimed at ages five and up, which puts Clover at the young end anyway. When I looked around online, I saw preteen-aged (I'm not going to say tween) girls active with the game and to me, it makes much more sense for, say an 11 year old, to use the interactive component than a five year old. But that could be because I tend to be conservative on media exposure.
For those interested, a 10-day celebration kicking off the launch of Baby Bella begins Nov. 6.